Promoting Your Business On Facebook. Properly
Of course the colossal media attention that Facebook has received - and it’s absurd valuations - coupled with the increasing number of member has certainly been a pull for all sorts of businesses to harness the platform, but the question is? How are they? And how are you - and your business - harnessing Facebook pages?
Have you just reactively just thrown up a Facebook profile without really thinking strategically about what you really want to gain from it? And are you aimlessly collecting friends with no real clue as to how to get these members to your website?
The Facebook business pages go in some way to organize the range of business that currently have traditional profiles by offering an easy to manage template where business owners can include their address, logo and contact details – and best of all they’re free and easy to set up.
These pages are, in my opinion, far sleeker than the “teenage” bedroom walls of traditional pages – with the added difference that “Friends” are in fact “Fans” who are available to post reviews, comments, photos and comments about the company.
But benefiting from Facebook pages is not about just throwing a profile up, so before glancing over the ‘how to’ guide, ask yourself, “why do I need a Facebook page?” Is it for increased visibility? And if so, how do you propose to attract and keep these customers? Or is the objective to be more customer-centric by listening to their recommendations and criticisms in order to add value to your business? And if so, do you have the resource to manage this strategy effectively? (more…)
