Posted on August 4th, 2008 by Mandeep
Tag and ping is the hot blog promotion method of the moment. You’ve probably heard about it, but may not know exactly what it is or how to do it. When done right, tagging can bring your site tons of targeted traffic from very active visitors.
The tag and ping concept has its roots in the social bookmarking explosion. More of these sites are being created every day, taking some of the market share away from search engines. The key difference is that social bookmarking sites organize their listings based on the votes of actual people while search engines organize their information automatically according to their own algorithm.
The first step is to sign up for a Technorati account, of course. Next, you need to login to your profile and claim your blog. After entering the blog URL, Technorati will verify that you are the blog’s real owner. They currently have two methods of doing this. You can place a small bit of code somewhere on your blog’s home page or simply input your blog login and password. (Because of privacy concerns, Technorati claims that they do not store this information anywhere.)
Once you’ve claimed your blog, you can set up your profile information, with a customized description and up to 20 tags of your choice. Your blog will be listed when people search for these tags. Like any search engine, you’ll probably be listed lower for the more competitive phrases until you get several incoming links for those keywords.
As you’re writing your blog posts, think about which keywords you would like to “tag” on that page. One of the major differences between tagging and regular SEO is that you can tag several keywords on the same page. Unlike search engines, social bookmarking sites will list your page under different keyword topics.
The goal of these social types of sites is to help surfers find quality sites that are relevant to their search terms, so you can get listed under many different tags. The tag word itself does not have to be used on the page, but you should try to stick with related terms so you don’t get flagged for spamming.
Now you need to add tags to your blog posts. Wordpress has a few useful plugins to help with the tag code and there is similar code available for Blogger as well. With the Wordpress plugin, you can add [tags]keyword, keyword[/tags] while you’re writing the post and you’ll get a list of tags at the bottom. You can also add the [tag] code to words inside your post and they will be added to the list of tags.
When publishing your posts, make sure Technorati is in your ping list and your posts will be automatically be listed under the tags you selected. When surfers search for those keywords, your blog will be listed in the results. If they like your blog, they can vote for it and increase its popularity. Try to focus your tags on the tightest niches possible to get the most narrowly targeted traffic.
As new alternatives to search engine traffic appear, they create new opportunities for clever marketers. Technorati is just one of the vast numbers of social bookmarking sites that have been launched in the past year. Keeping current with these new marketing avenues will help you stay a step ahead of your competitors.
Filed under: Bookmarking, Social Media, Technorati, Traffic | No Comments »
Posted on July 16th, 2008 by Mandeep
One of the hottest sites to come out of the Web 2.0 phenomenon is Squidoo. If you are not building sites to Squidoo, you are missing one of the quickest and easiest ways to build free traffic for your website or blog.
Squidoo is a cross between a blog, a mini site, and a My Space page. Squidoo calls the sites “lenses” and the people who produce the sites are called “lensmasters.”
Squidoo lenses are very easy to make, even if you have not ever built a website or blog before. You can have a lens up and running in as little as 15 minutes.
Squidoo lenses are made up of “modules”. Squidoo has dozens of modules to choose from. There are modules for making lists. There are modules for You Tube videos. There are modules for Amazon and Ebay auctions. With a little knowledge of the module system, you can have your lens built in no time.
Squidoo also offers you a chance to make money from your lens. Squidoo makes its money from affiliate advertising with Google AdSense, Amazon, Ebay and several other sites. They keep track of the earnings of each module and split the profits with you 50-50. You can also donate your profits of your module to charity if you wish.
Squidoo is very lenient about allowing you to use third party advertising on your lens. You can promote your own website if you wish or promote your favorite affiliate product. Savvy network marketers often use Squidoo lenses to promote their products and recruit new reps.
Squidoo lenses often rank very high on Google, so it’s a great chance to build some backlinks to your primary company website.
One of the best ways to use Squidoo to build traffic to your primary blog is by using the RSS feed module. You simply load the RSS feed from your blog and the Squidoo lens will update automatically as you update your blog. Read more »
Filed under: Bookmarking, Social Media, Squidoo | No Comments »
Posted on July 16th, 2008 by Mandeep
Nowadays, many SEO friendly websites offer tailored and easy to understand online marketing techniques. What’s great about this is that you can customize the strategies that work for you, eliminating the ones that don’t or else you are not interested in. Sound good? Of course it is! You are in control of your destiny and in the fate of your company. But the good thing is that it doesn’t take a huge commitment of time, money, or effort, but can be done in an easy cost-effective way.
As many people employ the Internet to find local businesses, online local advertising is a successful and powerful method of profit generation. Gone are the days of people opening up their newspapers and turning to the back section to find needed services or paging through phone books seeking the right company in their local area. Today, it is quicker to do an online search. Most people have access to a computer at home or at work and can quickly search for what they need online. An online search can be done in seconds, much quicker than it takes to even find a newspaper. Your business needs to be visible through the Internet, if you want to maximize your business opportunities.
Having your own online website describing your products and services is the best form of local business marketing because it puts your company out in the open, maximizing your potential to grow business opportunities. The main objective of a local search engine is to educate and inform prospective local customers. To gain organic search traffic in this regard, state your business address, contact telephone number, contact name, web address, online e-mail address, and any other pertinent information to gain maximum visibility. The more information you put out there, the better your chances of that customer needing your services finding you and contacting you. Read more »
Filed under: Local Search Engines | No Comments »
Posted on June 21st, 2008 by Mandeep
A lot of people are having a lot of success with their new Internet businesses. However, for some people, the journey is not always so straightforward and easy. They may have some internet marketing difficulties.
This is not to say that their idea is not good or their product is fundamentally flawed. In fact, for the vast majority of these businesses, their ideas have real potential to become successful products.
Internet marketing difficulties are almost always due to promotion techniques, and if this is true for your internet business, you will have to take steps to make changes in the way you are promoting your business if it is to survive.
Most Internet marketing difficulties can be quite easily dealt with by taking some easy steps and making simple changes. There are a lot of tried and tested internet marketing strategies out there, and many of them have been proven to increase sales and make businesses more successful.
By concentrating on your internet marketing strategies, you should be able to turn most any failing business around and make a real success out of it.
It will take a little time and effort, but in the vast majority of cases, if you are having internet marketing difficulties but still firmly believe in your underlying business idea or product, then taking the time to research and learn a little about various internet marketing techniques will pay you handsome dividends. Read more »
Filed under: Internet Marketing | No Comments »
Posted on June 10th, 2008 by Mandeep
Forget the Computer Age or the Internet Age, centuries from now our current time will probably be referred to as the Google Age. This assumption is not exactly a great leap of faith; Google has quickly permeated into mainstream culture to become an underlying factor of everyday life, a tightly woven backdrop to our lives. But never make the mistake of trying to define Google as just a search engine or you will miss the true calling of this little “Backrub”, which was the original name used by its founders Larry Page and Sergey Brin in 1996. Google as we now know it debuted in 1998. The name Google is a twist on the word Googol, a number represented as 1 followed by 100 zeros. After everything is said and done, it will more than likely refer to Google’s net worth - monetary or otherwise.
But forget search engine, for regardless of the founders’ intentions or company’s objectives, Google is and has always been the ultimate marketing machine. A massive marketing machine that is just now gearing up and aiming for more and more lofty heights. These heights seem to increase each day as Google quietly rolls out program after program.
All noble ambitions aside, Google is the perfect marketing machine. Google has no equals, and it is very close to getting a stranglehold on the real power behind all marketing, which is information. Marketing is information. Information is marketing. Great marketing is supplying the right information at the right time. Google more than any other entity on the web or in the world, for that matter, fulfills this criterion at its very core. Google is re-writing the book on how products are marketed.
Google now has over 60% of the search traffic in the U.S., with a staggering 7.3 billion monthly searches. In some countries Google’s search share is 80% or more. (Source: comScore) Those webmasters who have number one keyword listings in all three of the major search engines will know Google is the only game worth playing because it delivers by far the most traffic. Read more »
Filed under: Google, Internet Marketing | No Comments »
Posted on May 27th, 2008 by Mandeep
If you are able to increase search engine ranking by keyword optimization, you will save the time, which the backlink building would take and this method will bring you a lot of backlinks.
We can divide keyword optimization into two parts:
1.The technical part.
2.The qualitative part
1.The technical part.
When you write a SEO article, for example, first you will select a theme and the keywords, which are tightly related to that theme. Then you will proceed and examine the top five web sites per your keywords and see, if the SEO is done properly. Are the major keywords in the title, description, keyword list, h1,h2,h3 tags and in alt tags.
If the SEO is not well done and if the top site has no backlinks or minimal number your web site has the possibility to take that position.
The keyword optimization requires, that your keyword density is around 2 %, 2% of the words are keywords, and you will use your keyword in all those tags mentioned above. Write your keywords at least once in the bold, italic and underlined font and remember to put them also into the Author Box of your SEO article.
2.The qualitative part.
The SEO article works only, if the reader will get useful information written in an enthusiastic way. You have to think your SEO article content with the eyes of the reader. The job of your SEO article is to draw the reader into the landing page of your biz-opportunity, to make him want more about the topic. And to increase search engine ranking to reach those visitors.
When you will plan the keyword optimization of your SEO article, select keywords, two for example, which will follow each other, like increase search engine ranking with keyword optimization. Now the relationship is natural, which makes it easier to use them. Read more »
Filed under: Keyword Optimization, Search Engine Ranking | No Comments »
Posted on May 8th, 2008 by Mandeep
It’s been years since blogging has been practiced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.
What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.
Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:
1. Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog.
2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?
3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.
4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.
5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.
6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.
So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.
Either you load a blogging software or let a blogging hosting service do it for you. Host services such as Wordpress.com and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog.
