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Tips for Starting a New Online Business

One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success.  Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market.  You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term.

You should also do some market research analysis so that you know which search terms people are searching for the most.  Some search terms might only produce a couple, 10 or 20 searches a day, and other search terms might have several thousand a day.  You will need a big enough market to target because you will be sharing that market with your competitors.

What it all comes down to in the end is that you have about 10 or 20 competitors on the front page of Google, Yahoo and MSN.  You need to do the following well, to compete with these competitors.

1. Your website needs to have a better presentation than your competitors.  This means a more engaging demonstration of the products and services you sell.

2. You need to come up as high as possible in the search engines either through search engine marketing or paid sponsored ads also known as pay-per-click.

3. Optimize your website so that search engines can find you organically.  This is also known as search engine optimization.

Common Mistakes Beginners Make

1. They start targeting and promoting keywords before they know the value of the keywords they are promoting.

2. When using pay-per-click advertising, they direct everyone to the front page of their website.  As much as possible, direct your ads to a detailed web page which matches up to your prospective customers search term.

Tips for a Successful Online Advertising Campaign

1. Have a customized landing page, which takes the prospective customer to the exact product, or service page for which they are searching.

2. To have a cost effective online marketing strategy there needs to be enough people searching for your product or service.

For example, if someone is searching for a particular type of guitar, your ad should feature that particular type of guitar.  The more specific you are and the less searching the perspective customer has to do once they get to your web page, the more likely they are to contact you, buy your product, or take the action you want them to take.

You will need to research which search terms or keywords are searched on more frequently than other search terms so that you can make sure that you have the largest audience possible. You can do this using Google’s keyword tool.  Doing just this small amount of market research can make the difference between success or failure of your online business venture.

For example, if you’re selling Widget A and there’s only ten people a day in your area searching for Widget A, you are not going to be very successful.  If however, there are 100,000 people a day searching for a Widget A and you only have two competitors who also sell Widget A, then there is room for you in that market.

Google’s Keyword Tool and How to Use it

The first place to start with researching your keywords is the Google keyword tool, found here:  https://adwords.google.com/select/KeywordToolExternal.  Below are some useful features of Google’s keyword tool:

1. You can enter various phrases describing your businesses products or services into the search box.  The tool will give you results on different phrases and synonyms matching your description.  It will also tell you which search terms produce the largest amount of traffic on a monthly basis.

2. If you are targeting the entire United States then the monthly traffic column per keyword is very accurate.  If you are targeting a particular state within the United States then you would need to divide that number by the percentage of population in that state.

3. Google’s keyword tool also has a column that indicates the average cost per click for each search term.  This can be helpful for forecasting how much to price your product or service.  For example, if you are selling something for $10.00 and it costs you $10.00 to get enough people to your website before anyone buys your product then you need to rethink your pricing model.  If however, your product sells for $20.00 and it only costs you $5.00 in advertising before someone buys your product, then you have a cost effective marketing campaign.

Other Search Engine Marketing Strategies

In addition to pay-per-click, you can pursue search engine marketing techniques such as:

1. Article Marketing

2. Directory Marketing

3. Community Forum Marketing

4. Channel Partner Marketing

The goal of all of these marketing techniques is to get a higher search engine ranking for the search terms you are targeting.  All of the methods above include backlinks to your website.  Backlinks to your website is the number one criteria used by search engines to rank your website.

Online Market Penetration

After you have done your market research, the next thing you will want to do is to determine if it is a growing market.

One of the ways you can discover if you are in a growing market is by using Google Trends.  When using Google Trends, enter a search term which describes your business or industry into the search box and view the trend line in the results.  If the trend line is moving up then you are in a growing market.  If the trend line is moving down, then you are in a declining market.  This will give you a good indication if it would be worthwhile for you to launch your business.

Another way to tell if there is room for you in a particular market is to look at your online competitors.  Often times if their websites have not been updated in a while, it can indicate they are doing a good business.  Also, if you have to scroll down to the second or third page of the search results before you find a decent looking web page, that can indicate a large market.

If you want a successful online business, follow these steps:  Do the market research, do a competitive analysis and research the market trends for your industry, then you will be successful in your new online business.

You have probably heard that many people are making money online. Perhaps you have also tried various attempts to make money on the internet. You might have tried various internet marketing techniques to sell a product in an effort to make money, to no avail. Many people do make serious money online. Unfortunately, many others give up, after wasting a lot of time and money with websites that do not work.

Internet marketing encompasses many online marketing strategies that you can learn. But even those who are experts at these strategies can have trouble making it online. They lack the coaching that is needed for internet marketing as well as the right product. According to internet guru, Alex Jeffreys, you have to not only have good coaching to make money online, but you also have to have a quality product that you are distributing. Otherwise, all of the mass mailings in the world will not help.

A great deal of online marketing involves direct response marketing. This is where you contact the prospective customer via email to tell them about your product and urge them to take action. There is an old saying that sales is a numbers game. This concept of contacting as many people as possible translates to building a list of prospects and then shooting them offers via email. The numbers game, however, does not work with online marketing. Sure, you should build a list and gather as much information in your email list as you can about your potential customers, but this alone will not allow you to succeed. The numbers game only works if you have the right product of value to sell, but savvy internet marketing skills to boot. In other words, you need a good email list that you are constantly building, a product that has value and that people will want to buy and a marketing plan. Once you have this, you can become successful in your efforts to make money online.

Instead of going at your online marketing sales alone, you are better off to get a coach who is successful in the online business that you want to create for yourself. Just as you would look for coaching and mentoring with any other type of job, you want to do the same when you start trying to make money online. It does not make sense for you to try to go at it alone in the competitive world of online marketing when you can get the help that you need from successful internet marketing coaches.

If you are tired of wasting your money trying to sell products that do not sell through newsletters and emails that are promptly deleted, your strategy is not working. You are better off to seek a new way of making money online by looking for a successful online coach. You can go from a successfool to being successful if you follow the tried and true pattern developed by those who have made it in the field by seeking out their guidance with your internet marketing plan.